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Health professionals making SENSe of non-essential interventions

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It may seem common sense that helping a child aspire to social norms might promote their psycho-social well-being, but how else might we approach this?

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When health professionals talk about the non-essential interventions that are routinely carried out, they often cite social norms as a way of explaining the value of those interventions.
 
Examples include: hypospadias surgery being used to ensure that a boy can stand to urinate, and clitoral surgery being used to make a large clitoris less visible. It is presented as common sense that helping a child aspire to social norms is a way of promoting their psycho-social well-being.
 
How else might we understand the relationship between social norms and psycho-social well-being?
 
How might we think differently about the role of common sense?
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